Films & Events
Art & Copy
The 1960s witnessed a creative revolution in advertising, in which idea, image, music, and theater were combined in ways never seen before. Products were described through exciting and often abstract concepts, changing how consumers thought and bought. ART & COPY looks at the impact this revolution had on modern culture, and how images and taglines have become part of our everyday language. Director Doug Pray speaks with the advertising innovators who created “Think Small” (Volkswagen Beetle), “Got Milk? “Where's the Beef?” “Just Do It,” “I Love NY,” “The Me Generation” (Clairol), the brilliant Braniff airline makeover, and even numerous powerful political campaigns (think Reagan's re-election). Throughout the discussions with these trailblazing men and women, including Lee Clow, Dan Wieden, Hal Riney, George Lois, and Phyllis K. Robinson, Pray integrates footage of communications satellites and billboards as he looks at how advertising is constantly changing.
Sponsors:
Art Institute of Seattle, KPLU
Cast & Crew
Director: Doug Pray
Producer: Jimmy Greenway, Michael Nadeau
Editor: Philip Owens
Screenwriter: Timothy J. Sexton
Cinematographer: Peter Nelson
Music: Jeff Martin
Principal Cast: Featuring: Lee Clow, Dan Wieden, David Kennedy, Phyllis K. Robinson, Hal Riney
Filmography: Surfwise (2007); Big Rig (2007); Infamy (2005); Scratch (2001); Hype! (1996)
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(3 reviews)
user reviews
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Well put together, May 27, 2009
By Zheng Wang
“A good documentary if you are interested in the topic of marketing messages. However, it seemed as if the director was not concerned with whether I'm interested. In other words, I didn't feel an effort to draw me in if I'm not pre-sold on the idea for this movie.”
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Goodness in Advertising, Jun 03, 2009
By Lori Dugdale
“As a marketer, I was drawn to the topic of the film anyway, but I enjoyed hearing from the creative personalities behind some of the most iconic ads in the history of advertising. I'll be suggesting it to my students to hightlight taking risks and going with the big idea. ”
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When art meets advertising ..., Jun 05, 2009
By Mimi Noyes
“As documentaries about advertising go this one is pretty dang good. It has a number of interviews with some of the most impressive and famous people in the advertising business, the people who really took advertising and revolutionized the field forever. These are the people who, for instance, made”
… full review
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