SIFF 2013 Opening Night Gala ‘Much Ado About Nothing’ Makes for Biggest Day in SIFF Box Office History

4/9/2013 | Seattle International Film Festival
Jessica Marx | 206.315.0683 |


SEATTLE (April 9, 2013) - Yesterday, the Seattle International Film Festival announced that its 39th fest would open with Joss Whedon's adaptation of Much Ado About Nothing; six hours later, the Opening Night Gala became single-greatest success in SIFF box office history.

"We are thrilled with the success of Much Ado and for what it means for this year's Festival and film's theatrical release," said SIFF Artistic and Co-Director Carl Spence. " This is a great triumph for us as an organization, for the Seattle film-going community, and of course, for the 'Whedonverse' at large. As Whedon has famously said, he has the 'smartest, most loyal, most passionate, most articulate group of [fans],' and I'd have to agree with him, and add that his Seattle fans are among his most devoted."  

Shakespeare's classic comedy is given a contemporary spin in Whedon's Much Ado. Shot in just 12 days (and using the original text), the story of sparring lovers Beatrice and Benedick offers a dark, sexy, and occasionally absurd view of the intricate game that is love.

The Seattle International Film Festival Opening Night Gala will take place on May 16 at McCaw Hall with the after-party at Seattle Center's Exhibition Hall immediately next door. With an expected attendance of 3,000 it is one of Seattle's largest and best gala events of the year.  

To download Much Ado About Nothing press notes and artwork, please visit:
Password: publicity

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